Privacy Policy

PRIVACY POLICY

Effective Date: August 21, 2026
Last Updated: August 21, 2026

Driven By Light Photography (“Driven By Light,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, contact us, book a photography session, purchase services, or otherwise interact with our business.

This Privacy Policy explains what information we collect, how we use it, when we may share it, how we protect it, and the choices you may have regarding your information.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including:

Contact and identification information

  • Full name
  • Email address
  • Telephone number
  • Mailing or billing address
  • Information provided through contact forms, booking forms, or inquiries

Photography session information

  • Session type
  • Preferred date and time
  • Location information necessary to provide the photography service
  • Information about participants attending a session
  • Information included in contracts, questionnaires, model releases, content releases, or other booking documents

Payment and transaction information

  • Payment-related information necessary to process a transaction
  • Billing information
  • Order or booking details

We generally do not store complete payment card numbers on our own systems. Payment information may be collected and processed directly by third-party payment providers.

Photographic and creative content
When you participate in a photography session, we may collect photographs, video, recordings, or other visual material created as part of the service.

Website and technical information
When you visit our website, we may automatically collect certain information, such as:

  • IP address
  • Browser and device information
  • Operating system
  • Pages visited
  • Referring website
  • Date and time of visits
  • General website usage information
  • Cookies and similar technologies

We may use website analytics and similar technologies to understand website traffic, improve website performance, and understand how visitors interact with our website.

2. HOW WE USE YOUR INFORMATION

We may use personal information for legitimate business purposes, including to:

  • Respond to questions and inquiries
  • Schedule and manage photography sessions
  • Communicate with clients before, during, and after a session
  • Prepare and administer contracts, releases, invoices, and other business records
  • Process payments and bookings
  • Deliver photographs and other purchased services
  • Provide customer support
  • Maintain business and transaction records
  • Improve our website, services, and customer experience
  • Send service-related communications
  • Send marketing or promotional communications where permitted by law
  • Detect, prevent, and address fraud, abuse, security issues, or other unlawful activity
  • Comply with applicable legal, regulatory, tax, accounting, or law-enforcement requirements
  • Protect our legal rights, property, customers, and business

We will not use personal information for purposes that are materially different from those described in this Privacy Policy without providing additional notice or obtaining consent where required by applicable law.

3. PHOTOGRAPHS AND PUBLICATION OF IMAGES

Photography services necessarily involve the creation and storage of photographs.

Your photographs may be used for purposes such as delivering your purchased photography services, maintaining business records, editing and processing images, and providing customer support.

Where you have provided the applicable consent, model release, content release, or other authorization, Driven By Light may also use photographs for legitimate promotional and portfolio purposes, including on our website, social media accounts, advertisements, printed materials, portfolios, or other marketing channels.

If you do not authorize promotional use of your photographs, we will not knowingly use your images for promotional purposes beyond the rights granted in your signed agreement or release.

The applicable photography contract, model release, or content release signed by the client governs the specific permissions granted for the use of photographs.

4. MINORS

When a photography session involves a person under the age of 18, the parent or legal guardian may be required to provide consent, authorization, or a release on the minor’s behalf.

We may collect information necessary to administer the session and comply with applicable legal and contractual requirements.

Driven By Light does not knowingly sell children’s personal information.

5. COOKIES AND ANALYTICS

Our website may use cookies, pixels, analytics tools, and similar technologies.

These technologies may help us:

  • Operate and secure the website
  • Remember preferences
  • Understand website traffic
  • Measure website performance
  • Improve our services
  • Understand marketing effectiveness

Some third-party service providers may place cookies or similar technologies on our website for analytics, advertising, payment processing, embedded content, or other functionality.

You may be able to control cookies through your browser or device settings. Disabling cookies may affect certain website functions.

6. HOW WE SHARE PERSONAL INFORMATION

We do not sell or rent your personal information as a standalone list of customer information.

We may disclose personal information to trusted third parties when reasonably necessary to operate our business, provide services, or comply with the law.

These parties may include:

  • Payment processors
  • Website hosting providers
  • Booking and scheduling platforms
  • Client management or customer relationship platforms
  • Cloud storage and file-delivery providers
  • Email and communications providers
  • Website analytics providers
  • Professional service providers
  • Legal, accounting, insurance, or financial professionals
  • Government authorities or law enforcement when legally required or permitted

Third-party providers may process personal information according to their own privacy policies and contractual obligations.

We may also disclose information when reasonably necessary to investigate fraud, enforce our agreements, protect our rights or property, protect the safety of individuals, or comply with a legal obligation.

If Driven By Light is involved in a merger, acquisition, business transfer, sale of assets, restructuring, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. DATA SECURITY

We take reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no website, computer system, cloud service, electronic transmission, or method of storage can be guaranteed to be completely secure.

You understand that you provide information electronically at your own risk, although we take reasonable measures to protect information in our possession.

8. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain appropriate business and financial records, resolve disputes, enforce agreements, prevent fraud, and comply with applicable legal, tax, accounting, insurance, or regulatory requirements.

Photographs may be retained for periods necessary to fulfill the photography service, maintain backups, protect the business, handle customer requests, and comply with contractual or legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

9. YOUR PRIVACY RIGHTS

Depending on where you live and whether applicable law applies to your information, you may have rights concerning your personal information.

These rights may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to legal and contractual exceptions
  • Request information concerning certain categories of personal information we collect or disclose
  • Opt out of certain forms of marketing communications
  • Withdraw consent where processing is based on consent
  • Exercise other rights provided by applicable privacy law

Certain rights may not apply in every circumstance. We may need to verify your identity before completing a privacy request.

We will not unlawfully discriminate against you for exercising a privacy right provided by applicable law.

Where applicable law provides a right to appeal a privacy-request decision, instructions for submitting an appeal will be provided with our response.

10. HOW TO MAKE A PRIVACY REQUEST

To submit a privacy-related request, contact us using the information listed in the “Contact Us” section below.

Please include:

  • Your name
  • The email address associated with your request
  • A description of your request
  • Any information reasonably necessary for us to verify your identity

We may request additional information when reasonably necessary to verify that the request is legitimate.

We will respond within the time required by applicable law.

11. MARKETING COMMUNICATIONS

We may occasionally send promotional communications regarding photography services, special offers, announcements, or other business updates where permitted by law.

You may unsubscribe from marketing emails by using the unsubscribe instructions included in the communication.

Even after opting out of marketing communications, you may continue to receive necessary service-related communications, such as booking confirmations, payment notices, contract notices, scheduling information, or other communications necessary to provide services.

12. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, platforms, social media pages, payment providers, booking services, or other external websites.

We are not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of third-party services before submitting personal information to them.

13. INTERNATIONAL CLIENTS

Driven By Light may provide services to clients located outside the United States.

If you access our website or use our services from another country, your information may be transferred to, stored in, or processed in the United States or other locations where we or our service providers operate.

Privacy protections in those jurisdictions may differ from those in your country.

By using our services, you acknowledge that such transfers may occur, subject to applicable law.

Where legally required, we will take appropriate measures regarding international data transfers.

14. DO-NOT-TRACK SIGNALS

Our website may not respond to all browser-based “Do Not Track” signals because there is currently no universally accepted standard for responding to such signals.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or services.

When we make changes, we will update the “Effective Date” and “Last Updated” dates at the beginning of this Privacy Policy.

We encourage you to review this page periodically.

16. CONTACT US

For privacy questions, requests, or concerns, please contact:

Driven By Light Photography
Email: support@drivenbylightmedia.com
Phone: 407-312-8267
Website: drivenbylightmedia.com

Important: This Privacy Policy is intended to provide a professional description of Driven By Light Photography’s privacy practices. It does not replace individualized legal advice. You should ensure that the final version accurately reflects the services, software, payment processors, booking platforms, analytics tools, storage providers, and other third-party services actually used by your business.